INC

Approached by a friend and director, Zack Resnickoff to collaborate on a :30 sec spot for INC., a men’s clothing brand owned by Macy’s. The spot would be played on jumbotron outside Macys in NYC. We pitched several ideas but the one that the client chose was an homage of sorts to the last scene in Enter the Dragon where Bruce Lee is trapped in a room with mirrored walls. The only challenge was we wanted each reflection to have a different piece of clothing.
Through elaborate motion tests and use of 12 cameras along with a motion-control rig we achieved this effect.
The clients were super psyched and came back for a spot for their Fall Collection which is currently under production.

Studio : redhead
Role : Concept / Creative Direction / Visual Effects supervision
Agency : Macy’s Inc.
Clients : INC.