Trivial Pursuit

We were asked to help Hasbro with their re brand of their classic game Trivial Pursuit.
The brief was to communicate team spirit and rivalry between an all guys team and all girls team.
We chose the use of vector art and animated to maximize the playful nature as well as to incorporate brand colors.
The result was a sort of mildly entertaining piece shot with a variety of cameras and interspersed with playful animations.

Studio : redhead
Role : Design / Creative Direction
Agency : Uproar
Clients : Hasbro / Trivial Pursuit